Charles Leadbeater: The rise of the amateur professional

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http://www.ted.com In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can't. He describes the rising role of serious amateurs ("Pro-Ams," as he calls them) through the story of the mountain bike.

Category: Tech
Uploaded: April 14th, 2008 @ 5:10 pm
Author: TEDtalksDirector

Length: 19:41
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Tags: charles leadbeater ted tedtalks business technology collaboration culture economics innovation media invention

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